“It ’ s fascinating to see the patient culture change ”
— Martin Hairer , Chief Digital Officer , MED-EL
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As for the future , Hairer believes MED-EL is well equipped to thrive despite the challenges presented thanks to new avenues of exploration . “ We are a technology company , an engineering , research-driven firm and it means we adapt to new challenges quickly . For that reason , I believe that this current situation is a catalyst , not only for the whole healthcare industry , but for us as a company to put digital technologies much more into our product portfolio . That ’ s not only implants and non-implantable devices and accessories , but also real digital services . We have seen that there is so much more potential to improve the quality of life for our customers and this will play a huge part for the company in the next couple of years .”
healthcareglobal . com