73 states in ‘ Pharma 2020 : Supplying the future ’ that far from simply needing ‘ quick-fixes ’, the industries ’ supply chains are “ complex , under-utilised , inefficient and ill-equipped to cope with the sort of products coming down the pipeline .” Although written before the COVID-19 pandemic took place , PwC ’ s observations are no less applicable : products have shorter lifecycles , there is an increased emphasis on outcomes , stricter environmental controls and the value of patient data is growing .
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