FIVE MINUTES WITH ...

SEBASTIAN SEIGUER IS THE CEO OF EMOCHA HEALTH , WHICH USES VIDEO TECHNOLOGY TO HELP PATIENTS TAKE THEIR PRESCRIBED MEDICATION . SEIGUER IS FLUENT IN GERMAN , SPANISH AND ENGLISH AND HOLDS AN MBA FROM THE CAREY BUSINESS SCHOOL AT JOHNS HOPKINS .

Can you introduce yourself and your role ? “ As CEO , I am responsible for the overall strategy and management of emocha Health , a digital health startup backed by Johns Hopkins .

“ emocha Health solves medication adherence through a CDC-endorsed , validated model called Directly Observed Therapy ( DOT ), which is the only technique proven to consistently secure adherence rates greater than 90 %, and address behaviour issues , medication problems , and social determinants through daily interaction .”

What made you want to work in digital healthcare ? “ I have been surrounded by passionate healthcare experts my entire life . Both of my parents were physicians — my sister and my wife are as well .”

Who do you think will have the most success in the healthcare space out of Walgreens , Amazon , Walmart , and CVS ? “ These companies have different interests and strengths that are reflected in their forays into the healthcare system . Walmart is a selfinsured employer that operates in places where Walmart actually becomes the local marketplace . They have an interest in keeping their employees healthy , and a captive audience of a local population with no other shopping options .

“ Amazon dominates the supply chain , and is therefore capable of disrupting mail-order pharmacy

18 March 2022