DIGITAL HEALTH
What is Doceree and how does it support physicians ? Doceree ’ s reception from the healthcare industry has been positive , especially in its attitude to digital adoption .
“ Five years ago , UK and European marketers - along with their agencies - were beginning to show some interest in programmatic marketing , but lacked the knowledge , skill sets and , most notably , the industry-specific tools to deploy it ,” said Shaw . “ Today , five years on , most players in the space are ready to commit to programmatic but until Doceree entered the market , they lacked the specialist tools to do so in the UK and Europe . This kind of response underscores the need and immense scope for innovative technologies in the life sciences domain , which has always been perceived as the category most apprehensive about digital adoption .”
Doceree ’ s ability to provide real-time data analytics enables marketers to deliver messages that have the greatest impact . When these moments are identified in the middle of a campaign , Doceree affords life science marketers with a platform to effortlessly target physicians with a relevant brand message by taking advantage of this real time data .
“ Across endemic content and point-ofcare networks , marketers need to capitalise on the moments when physicians are in the appropriate mindset to effectively engage with a brand message ,” explains Shaw . “ Programmatic allows the use of real-time analytics to create greater engagements by serving them the right message at the right time . Whether it ’ s in a virtual waiting room or reading an online medical journal , certain moments during a physician ’ s professional activities are when messages need to pique their interest and align with times that they ’ re in the right mindset to absorb new medical information .”
Doceree was awarded “ Top 10 Ad Management Solution Providers 2020 ” by Martech outlook
“ Data is the modern oil and powers the digital world ”
GARETH SHAW PRESIDENT UK & EU , DOCEREE healthcare-digital . com 67