DIGITAL HEALTH
“ Marketers need to capitalise on the moments when physicians are in the appropriate mindset to engage with a brand message ”
GARETH
SHAW PRESIDENT UK & EU , DOCEREE
This also allows Doceree to better understand the digital behaviours of healthcare professionals , so they can create more engaging digital experiences for them with their life science industry partners and clients .
“ Our platform is building greater efficiencies and helping brands optimise their ROI by using real-time data analytics efficiently ,” said Shaw .
Life science companies can better navigate online communications Doceree has made it easier to reach out to healthcare professionals on behalf of life sciences companies .
“ Until now , Rx communication was a complex labyrinth of multiple different media touchpoints and physical visits from medical personnel ,” said Shaw . “ With Doceree ’ s programmatic technology , life sciences companies can now reach and communicate their messaging to healthcare professionals , all in a brand-safe and compliant manner . Rx communication can now happen across multiple digital touch points that HCPs are already visiting , offering several advantages over more traditional siloed tactics .”
Shaw has worked across Yahoo , Experian and PulsePoint
In the US , Doceree can precisely identify HCPs on various endemic and point-of-care platforms , and based on their professional behaviour traits ( diagnoses , medications , and procedures they perform ), deliver them relevant messaging from life science brands . All of this is powered by Doceree ’ s proprietary identity-resolution technology , ESPYIAN .
“ In the UK and across the EU , after the advent of GDPR , such precise 1:1 physician-level targeting may not be possible ,” says Shaw .
68 May 2022