DIGITAL HEALTH
“ But ESPYIAN lets us target physicians at speciality level , which makes it easy for life science brands to reach HCP audiences based on the HCPs speciality at scale with highly relevant messaging .
“ In terms of performance measurement , our US offering can provide script lift measurement studies at an individual physician level . Owing to similar GDPR-led constraints , our UK script lift offering will be able to provide script lift measurement studies at a practice location level . We ’ re also exploring behavioural lift measurement offerings globally .”
The future of healthcare pharma marketing at Doceree Over the next year , there is a lot of excitement ahead as Doceree grows its team across Europe and expands its product suite to provide clients and partners with market leading insight , activation and measurement tools , custom built for the healthcare vertical . AI will have a role to play in that .
“ Data is the modern day oil and powers the digital world ,” said Shaw . “ AI and machine learning are the tools we use to refine data into powerful actionable insights that deliver positive valuable engagement between life sciences brands and physicians .”
Yet , like all healthcare services and platforms , Doceree is aware of the threats of cybercrime and is determined to stay ahead of those who seek to exploit the healthcare industry .
“ We have put in place appropriate security measures to prevent personal data from being accidentally lost , used or accessed in an unauthorised way , altered or disclosed ,” said Shaw . “ In addition , we limit access to data to those employees , agents , contractors and other third parties who have a business need . They only process data on our instructions and they are subject to a duty of confidentiality .
“ At Doceree , customer trust is our top priority . Doceree monitors the evolving privacy , regulatory and legislative landscape to identify changes and determine what tools are needed to meet compliance requirements . We use the industry-leading encryption features to protect our content in transit and at rest while using our own encryption keys . Our VPN and SSO-enabled environment give us flexibility , security and reliability . We have put in place procedures to deal with any suspected personal data breach ,” concludes Shaw .
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