DIGITAL HEALTH
“ Our technology is already helping older adults thrive at home , just how I would have wanted it for my grandparents ”
MAX PARMENTIER CEO , BIRDIE
tailored to individual needs and preferences . By ensuring care is always bespoke to each individual , care recipients benefit from the highest standard of care .”
Prior to founding birdie , Parmentier started a global e-marketplace spin-off from the Global Fund to fight AIDS , Tuberculosis and Malaria . This was funded and supported by the Bill and Melinda Gates Foundation . He also worked at the UN and in small startups , and spent four years at McKinsey as a manager helping clients develop their climate change mitigation , deforestation and bio-energy strategies .
“ When I was younger , I had the privilege to spend a lot of quality time with my grandparents ,” Parmentier says . “ Nourished by their care and conversation , I felt first hand the security and significance that a connection to the older generation can bring . This , alongside watching the sharp decline of my grandfather after entering a care home , was at the heart of creating birdie .”
Along with co-founders Rajiv Tanna ( Chief Product Officer ), Gwen Le Calvez ( Chief information Security Officer ) and Abeed Mohamed ( Chief Strategy Officer ), the team set out to empower high-quality ,
74 May 2023