Healthcare Digital October 2021 | Page 21

Top 5 reasons for non-adherence to medication
Top 5 reasons for non-adherence to medication
• Fear of side effects
• Cost
• Misunderstanding the need for the medication
• Taking too many medications at once
• Mistrust

“ WE USED A NATURAL LANGUAGE PROCESSING TOOL WE DEVELOPED USING AI / MACHINE LEARNING TO BETTER LISTEN TO PATIENT ADHERENCE CONCERNS DURING THE PANDEMIC ”

Q . WHAT IS A PATIENT HUB SERVICE ?

» Simply put , it addresses and removes obstacles to care along the patient treatment journey .

Pharmaceutical manufacturers understand that many drugs or therapies , especially as the world moves towards more precision medications , can be difficult to understand for both doctors and patients – but they can also have lifesaving outcomes if navigating the healthcare system was easier .
For the more complex therapies and drugs , manufacturers develop patient assistance programmes that can help with everything from navigating insurance and benefits investigations , to understanding the best way pharmaceutical companies or providers should communicate with specific patients , to understanding adherence issues and providing medical information .?
Q . HOW DO YOU PROVIDE A PATIENT HUB SERVICE IN PRACTICE ?

» At Cardinal Health , our SonexusTM Access and Patient Support team includes nurses and compliance professionals who guide our programme to include the unique needs of patients . We leverage technology and data-driven insights

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