FIVE MINUTES WITH ...
to consistently understand and improve the patient experience . An example of this includes how we used a natural language processing tool that we developed using AI / machine learning to better listen to patient adherence concerns during the pandemic . By analysing patient calls , we learned that a growing number of patients were having difficulty affording their medications during the pandemic . Instead of simply leaving the concerns for the patient and doctor to work through , this information allowed the pharmaceutical manufacturer to analyse their programme , and adjust the patient assistance eligibility criteria during this challenging time — enabling more patients to stay on the medication without financial hardship .
Q . HOW ELSE CAN IT HELP WITH PATIENT ADHERENCE ?
» While cost is generally seen as the primary reason patients never start , or don ’ t stay on a medication , a financial strain may be exacerbated by not knowing how much a drug
22 October 2021