Healthcare Digital September 2022 | Page 91

TECHNOLOGY
“ I wanted to have a platform where I could educate as well as drive my wellness and strive for the best as I move into my fifties and beyond .”
Cooper could still be living in a tent , but it was his decision – and that of his wife and life partner – to turn that around . “ I ' ve had a lot of knocks in my life , but if I hadn ' t had those , I wouldn ' t be sitting here in front of you today . We didn ' t have anyone putting money in our bank or telling us what to do . We found our own way through persistence in wanting to build a better life .”
CardieX healthcare technology Cooper is not shy in telling his adopted homeland about the leading cause of death for Americans . “ My flippant answer is you just need to go to Disneyland any day of the week and walk around . We ' re the sickest , unhealthiest nation on earth . The USA is number one in cardiovascular disease , stroke and hypertension and so on and it ’ s the number one cause of death .”
Cardiovascular disease ( which affects the heart and blood vessels ) is a comorbidity of lifestyle , diet and genetics , driven principally by obesity and nutrition .“ 33 % of deaths in the United States are as a result of cardiovascular

“ I ' ve had a lot of knocks in my life , but if I hadn ' t , I wouldn ' t be sitting here today ”

CRAIG COOPER CEO , CARDIEX
disease ,” says Cooper . “ It ' s costing the healthcare system upwards of US $ 360bn a year , which is rising to over a trillion dollars a year in ten years time .”
CONNEQT is one of two subsidiaries that CardieX has and it ’ s ready to fight this .“ CONNEQT is a new brand that we launched about seven or eight months ago , which focuses our ATCOR technology from the legacy business but into home health , into remote patient monitoring solutions , as well as decentralised trial solutions .
“ We ’ re putting a whole new suite of products and digital solutions into significant new channels for the company , but all based on the legacy technology of ATCOR at our core . So those are the two operating entities which make up the CardieX group of companies .”
Digital health is undoubtedly transforming healthcare and Cooper knows that wearables and monitors can help patients manage their health against cardiovascular disease . “ We have a very unique technology in what
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