“33 % of deaths in the United States are as a result of cardiovascular disease ”
CRAIG COOPER CEO , CARDIEX
we do . We effectively measure what ' s called central blood pressure and central waveform features , which are really a full suite of arterial diagnostics that we can obtain through traditional blood pressure diagnostic monitors . So a traditional breakthrough cuff or with our wearable , a finger base PPG sensor . We ’ re able to take a signal from your finger through a PPG sensor , similar to what you probably are familiar with that they have on the back of Fitbits or Garmins .
CardieX is introducing a whole new suite of diagnostic parameters into the market , which Cooper thinks are going to be incredibly disruptive , not only to the diagnostic paradigm for vascular health , but also the treatment paradigm for physicians and patients alike . “ Ultimately we want to put the best data in the hands of both physicians as well as patients and consumers , so that both of them can make decisions based on the best insights to their health from the best data . That ' s ultimately what we ' re doing with our devices .”
Healthcare opportunities in the technology industry From the beaches of Eastern Australia to his head office in California , the biggest lesson Cooper ever learned was to have persistence , to maintain focus and to avoid distraction .
“ Whenever I talk to entrepreneurs , my number one thing I want them to take away is persistence , which to me has been everything . I think at a corporate level , it ' s all about persistence ,” says Cooper . “ There ' s so much clutter from social media feeds , blogs , healthcare technology websites which can distract you from your vision . You can go down a new rabbit hole every day of the year if you ' re not careful ! My biggest challenge as a CEO is making sure that everyone maintains that vision , everyone keeps moving forward on their path without distraction and is motivated in the impact that we ' re going to be making from our technology .”
For hearts across the world , what does the future hold and how can the healthcare industry support them ? “ I think digital health obviously is a massive component of both the technology industry , as well as the digital industry going forward ,” says Cooper . “ But then I think you have to carve it out in terms of what the opportunities are and what our focus is within that opportunity .”
92 September 2022