INTERVIEW WITH ...
“ OUR ETHICAL APPROACH IS EMBODIED IN ALL THAT WE DO AND WE ’ RE COMMITTED TO AN ETHICAL DATA POLICY ”
Q . TELL US ABOUT YOUR COLLECTION OF ETHICAL DATA ?
» Our ethical approach is embodied in all that we do and we ’ re committed to an ethical data policy – we ’ re a BCorp and a member of the Data For Good Foundation . We don ’ t listen or watch the individuals we support , just learn about their activities of daily living and health metrics through passive sensor technologies . All the data we collect belongs to them , we have no ability to share it or sell it . They need to trust us to be good and in return we will fiercely protect their privacy and dignity .
Q . HOW DO THE SENSORS WITH THE DATA ?
» We ’ ve had to build firmware for and manage deployments of various iterations of sensors over the past six years and during this time , sensor technology has moved on significantly . We are now working with – and soon to be deploying , some really exciting IoT and WiFi sensing partners to allow us to worry less about data collection and therefore focus on the predictive capabilities of the platform . We currently pick up around 20,000 data points per day per individual we support , these come from a health watch , a bed sensor and six passive sensors located in specific places across the home .
Our platform has multiple layers of algorithms and AI all orchestrated in a complex dance to ensure we can get the greatest level of understanding around the individuals ’ activities and health . We then apply environmental and contextual attributes and then overlay disease models . This is critical in a home setting where lots of external factors come into play . It ’ s a data science and data engineering masterpiece , but it needs to be constantly fed and refined to get us closer and closer to certainty with our personalised insights .
16 September 2023