Healthcare Digital September 2023 | Page 17

Q . HOW DO YOU SEE THE FUTURE OF HEALTHCARE

» We need to fundamentally reassess how we look after people managing conditions . Healthcare needs to be personalised , and patients need greater control over the care pathways they follow and when to engage clinicians . It comes back to that word dignity ’, and the ability to make choices plays a big part in that .

The most efficient way to manage demand is to run patients through a process , limiting personalisation and choice . MySense helps two-fold . Firstly , it aims to reduce the demand by getting ahead of problems , reducing the need for emergency interventions . Secondly , it offers contextualised health insights and reports to allow a patient
to choose when to engage , and clinicians the opportunity to offer a personalised patient experience that responds to the individual ’ s needs rather than the system ’ s .
Q . WHAT IS A HEALTHCARE CHALLENGE YOU ’ D LIKE TO SOLVE ?

» The above . But we won ’ t do it on our own . We ’ re naturally collaborative as an organisation and we have worked with some great academic , technology and clinical partners . We actively seek academic validation of impact for every deployment we undertake . We ’ re obviously quite protective of our IP , all our data science is built in-house , but we ’ re always looking to find partners to work with for research purposes ”.

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