where the use of data and collaboration will largely increase and reshape the industry .
“ There ’ s also another important role to play , and that is to focus on the prevention of diseases and not just treatment or cure ,” he says .
“ It ’ s particularly vital for NCDs ; real lifestyle changes and healthy diets are all essential . The pharma industry with all this knowledge has a role to play and a certain responsibility to be active here as well .
“ In Asia and the Middle East , the rise of diabetes , for example , is everywhere . In Pakistan , if the incidents rate don ’ t change , then 30 years from now every second person will have diabetes . We need to join forces , beyond industry and sectors , public and private , to really have an impact .”
Novartis Social Business ’ long-term vision to discover , market and most importantly , cure diseases will continue to drive its aim in blending profit with purpose . Making a social impact in Rwanda , Uganda , Cambodia , Nepal and more , the company will work to enter into a lower income strata to further gain increased visibility of an entire spectrum of different commercial needs , pricing and purposes to develop key treatments worldwide cementing its position as one of the most advanced pharmaceutical companies today .
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