Since it is such a regulated industry , the majority of healthcare organizations have avoided the realm of social media .
However , some healthcare providers are now starting to realize the opportunities to build awareness and promote their brand all while still serving the public , patients and physicians .
Many consumers in today ’ s digital age use social media platforms to make important health decisions , such as selecting their doctor , hospital and different types of treatment available .
Although social media helps healthcare professionals to communicate and improve health outcomes , the legal and risks of non-compliance with rules and regulations have skyrocketed as the industry begins to embrace it .
So for Healthcare Global ’ s first Top-10 feature of 2016 , let ’ s take a look at the top healthcare companies on social media .