Healthcare Magazine January 2016 | Page 23

HEALTHCARE COMPANIES ON SOCIAL MEDIA

07 BAYER HEALTHCARE

With over 75,000 Twitter followers , Bayer Healthcare has generated interest through adopting a fresh strategic approach . Many of its tweets revolve around promotion and awareness days , which Bayer also markets its annual Grants4Apps healthcare incubator program on both Twitter and Vine .

08 HIMSS

A cause-based non-profit , Healthcare Information and Management Systems Society ( HIMSS ) provides thought leadership , community building , professional development , public policy and events to it social media followers . It also keeps industry analysts informed of the best uses of health IT to improve global health .
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