HEALTHCARE COMPANIES ON SOCIAL MEDIA

After facing concerns that it wasn ’ t being seen by its peers as a leader in healthcare innovation , Philips Healthcare set out to increase the credibility of its products through a series of LinkedIn groups . Through high-quality debates as well as polls and other engagement features , Philips attracted over 73,000 followers to its group . Also , by actively managing and promoting its LinkedIn company page , Philips has lured over 250,000 company subscribers . With new status updates every few days , this has caused a constant flow of engagement and new subscribers .

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