Healthcare Magazine January 2016 | Page 28

TOP 10

01 MAYO CLINIC

The Mayo Clinic has been able to leverage and enhance its reputation as a trusted source of information through its large online presence and expansive social media platforms . The company created the Mayo Clinic Center for Social Media in 2010 to coordinate and focus the clinic ’ s several social media programs and initiatives . The company uses social media to get patients to become better advocates for their own care . Mayo Clinic ’ s social media philosophy is individuals have the right and responsibility to advocate for their own health , and it is the company ’ s responsibility to help them use social media tools to get the best information , connect with providers and with each other , and inspire healthy choices . Behind strong brand recognition , putting social media at the forefront of its mission , understanding the importance of social media engagement , support from its leadership as well as a love for innovation , the Mayo Clinic is the top healthcare company on social media .
28 January 2016