LABORATORIO PETRIZZIO
Bronze Caribe , from Petrizzio
Designing ( and Marketing ) the Products of Tomorrow
Petrizzio Matte Top Coat
One of Petrizzio laboratories ’ routine efforts are due to the seasonal nature of high sales timing for its products . This demands a marketing strategy similar to the one recurred to in the fashion industry , by developing product lines to enhance looks according to the year ’ s seasons .
“ We launch new products every year , designing for two kinds of seasonal looks : autumn / winter and spring / summer , and always with an innovative product ,” explained the COO .
82 July 2015