LATIN AMERICA
Foreign Market
In recent years , the company has carefully studied options for exporting . These efforts resulted in finding openings in Ecuador , Peru and Bolivia , with the sight set on other neighboring countries in years to come . Expansion depends on compliance with trade regulations between every country .
“ We are settling positively in Ecuador and beginning to export to the Peruvian market . We are currently processing paperwork for product registration in Bolivia . Other countries in sight include Colombia as a priority , and Uruguay , Paraguay and Costa Rica , afterwards ,” Salgado shared .
Sustaining Leadership in the Domestic Market
It ’ s no easy task to hold any leadership in an open market , competing with brands such as L ’ Oreal ; but there are still unique attributes for Laboratorio Petrizzio .
“ Consumers choose our products because each possesses quality and some kind of personality . We are an excellent gift option ”
– Marcelo Salgado , Chief Operations Officer ,
Laboratorio Petrizzio
“ Different from other laboratories and companies in the beauty products retail market , we develop our products entirely by ourselves . Our development department is very complete and experienced , its accomplishments keeps us ahead of the rest ,” stated the executive . www . petrizzio . cl 83