Healthcare Magazine October 2015 | Page 82

BELLEZA EXPRESS S . A .

Belleza Express is a company dedicated to the distribution and retail of various personal care brands . Founded in 1990 , since then it has experienced a gradual growth and sustainable development through achievements and expansion activities within the sector .

In the 1990s , the company obtained exclusive rights to distribute specific brands in Colombia . And by the year 2000 , Belleza Express grew towards their own portfolio , producing health , beauty and personal care products and using every possible commercialization channel , including department stores , chains and drugstores .
Stay-Off , leading repellent in Colombia
The company works within five product lines :
· Infant / Child
· Pharmaceutical
· Bath / Body
· Capillary
· Accessories
Regional commerce
Among Belleza Express leading brands ( whether by acquisition or own ) are Arrurrú , Aromasense , Menticol and Stay Of repellents . The company also has licenses for the distribution of global brands , such as Disney , Hello Kitty and Adidas , among others .
82 October 2015