LATIN AMERICA
Belleza Express began to export since 2003 , starting with Ecuador . Currently its products reach 15 countries , including Mexico , Peru , Chile , Costa Rica , etc . Additionally , the company averages more than US $ 30 million a year in revenue from its plant of 16,400 square meters in Cali , Colombia .
Key People
Materialized view
To understand the large-scale development of Belleza Express , we need to know important details about its founder and CEO , Juan Ramon Guzman .
Guzman comes from a family of seven children and grew inspired by the entrepreneurship of his parents . His father was engaged in farming his own land , and his mother sold cosmetics , to this extent , becoming an entrepreneur was something
Juan Ramon Guzman General Manager for Belleza Express
Guzman is an Industrial Engineer from Louisiana State University ( LSU ). After graduating he returned to Colombia to work in the production area as VP Assistant of Varela SA in 1984 . He then moved to the commercial management post of the company . During his time in Varela he managed and created a new business unit called Colombiana de Quimicos , becoming its general manager by 1989 . After being acquired by Stepan in 1991 , they renamed the enterprise as Stepan Colombiana de Quimicos . In 1993 he quit , and one year later created his own company : Belleza Express .
Production plant www . bellezaexpress . com . co 83