Healthcare Magazine September 2020 | Page 150

MED-EL
150

“ We are very research-driven – that ’ s how the whole company works . We are pioneers ”

— Martin Hairer , Chief Digital Officer , MED-EL
As Chief Digital Officer ( CDO ), his role at the business involves overseeing the company ’ s internal technological progress . “ I am the senior technology executive here at MED-EL , responsible for creating and implementing plans , ensuring they align and driving them . We support our critical line of business , develop customer-centric solutions and streamline business operations through the use of technology and continuous improvement processes to fulfil our customer ’ s needs .” Hairer ’ s approach involves finding new solutions , for the benefit of all stakeholders . “ I try to motivate people to innovate , to think outside the box and find better solutions , not only from a technology perspective but also one that fits the needs of the customer .”
SUMMER / AUTUMN 2020