Healthcare Magazine September 2020 | Page 154

MED-EL
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MED-EL is exploring a number of new directions to empower its customers . One is a mobile application known as ReDi App . “ Artificial intelligence ( AI ) is now heavily used by us to help and self-enable our customers . One example is the ReDi App , a product we ’ ve launched already in several countries . It helps the user to train language skills , meaning we analyse speech and give advice on how you can improve your language development , and you can get real-time , live feedback immediately . In the past , that ’ s something you could only get specifically with professionals offering speech therapy . Now , we can further support our customers to be able to do this in addition to the speech therapy at home or on the train and so on .”
Another innovation has seen the launch of a platform known as MED-EL & more , the capabilities of which Hairer explains : “ We ’ ve been working for a couple of years to onboard partners and develop service into
SUMMER / AUTUMN 2020